Episode 48 | Branding vs Marketing in The New Digital Economy (Recast)
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Do you know the difference between Branding and Marketing? There’s actually a huge difference. One will make you a lot more money as a business owner than the other. Find out what it is and how to execute it on this episode of Sales Velocity TV.
Here’s peak inside what we covered in Episode 48:
A fascinating story about the rebranding of Pier 1 and how you can swipe their strategy and make a fortune!
The simplest breakdown between Branding and Marketing is that, Branding is your “Why” and Marketing is your “What”.
A brand is a set of expectations, memories, stories and relationships, taken together that account for a consumer's decision to choose one product or service over another.
Branding is everything if you want to create something long term, that has a value to it. For selling, returning customers, recurring revenue and longevity, branding is the key.
Your brand is what people feel when they interact with you and your product. However, there is a right way and a wrong way to do this.
Being omni-present and giving the best customer service is what marketing is about.
Why the branding of your website, brochure, social media and email marketing should be congruent and consistent throughout. Lack of congruence in your branding equals lack of trust.
Why your goal should not be to sell to everyone; but to sell to those who believe in what you believe -- a powerful brand archives this.
As a small business owner, you’ll gain a huge edge by personalizing and humanizing you and your brand -- people buy from people they know, like and trust.
How the TOP businesses in the world use Education-Based Marketing and Information Marketing to get at least triple the amount of qualified leads than their competitors do who don’t -- This one is a breakthrough!
If you have the courage to slow down the Sales process and focus on building credibility and value with training and education, you will eventually sell more with less resistance. Resources:
Start With Why - Ted Talk by Simon Sinek Seth Godin
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