Podcast:
In This Episode You Will Discover:
How without sales, you do not have a business.
The fundamentals and psychology of sales has not changed.
The bigger you want to become, the more important scale and automation are.
More media doesn’t necessarily make things easier, but we also cannot rely on just one form.
Connecting the dots between old and new school is the intersection of where offline meets online. Nothing replaces live interactions; especially when proceeded by strategic marketing.
We must go where people “live”. Be willing to let go of biases and automatic rejection so you can test all the places where customers live. You never know where you will find opportunity.
Different media requires different messaging.
Business owners make the mistake of not treating social media like what it can be; a TV show.
Most people need more than one interaction to trust you. You can create quality content to chip away at the natural resistance people have.
The path today vs. yesterday to publish and be seen is enormous and so readily available.
Most business owners only focus on acquiring new customers and let go of more than 90% of potential customers.
Today you must not only add value, but you must be omnipresent and visible to your audience. Social media is the perfect tool to do this. Consistency and repetition are key.
Resources:
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