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Episode 15 | Trust-Based Marketing


Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com


Podcast:


In This Episode You Will Discover:

  • Why you should shift your focus from getting customers to make Sales, to making Sales to get customers and how it can be a complete paradigm shift in your business.

  • The two big factors that contribute equally to making Sales:

A) Your offer B) Your credibility

  • The big question to ask yourself: How am I coming across to my customers subconsciously?

  • To create credibility with your customers you first need to understand the psychological triggers of your client avatar; what and who you stand for.

  • Why it is so critical to present yourself in alignment to your customers’ expectations. Study your industry inside out and understand what the ideal client is expecting of you.

  • How trust based marketing is a branding/selling/congruence play in the long term.

  • When you are consistent and congruent with the way you present yourself, you are more trusted.

  • How Steve Jobs stapled his image to create trust, with his consistent dressing style. Do you remember it??

  • Why testimonials and Case Studies are the most important factor to create trust and credibility in these times

  • Why your ultimate trust based marketing method should be to create a social proof and third party validation solid enough to start selling for you

  • The best way to ask for “feedback” and not positive reviews from your customers and how it can be a complete game changer!

Resources:


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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at PipelinePRO.

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