Episode 24 : The Sales Prevention Department
Updated: Apr 22
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In this episode, we’re revisiting the Sales Prevention Department since we last discussed it about a month ago. We feel like there’s a need for us to visit this topic every 4 to 6 weeks because it’s fun and it’s one of the most instructive topics to help you see and realize the practices within your company that is preventing you from reaching your full potential in sales.
As always, our goal here is to educate you and prevent you from unknowingly becoming a “victim” of the Sales Prevention Department. After all, no one wants to end up a victim.
The Sales Prevention Department exists in most companies. Today, we’re going to give you valuable examples of how to identify these roadblocks. Here’s peak inside what we covered in Episode 24:
Math First, Creative Second - when doing campaigns, it’s most important that the numbers are optimized and show where you want to be.
When doing a deep dive, start with the basics - too often, we’re getting ahead of checking some important indicators (conversions, no. of clicks, etc) but we fail to see some obvious problems (how long does your website take to load).
Speed Is An Issue - concerning No. 2, in this day and age, people value their time. No matter how good your content and ads are if it takes TOO LONG for your audience to see it, then it’s no use. Load times of under 2.8 seconds improve your user experience; at 3.5 seconds, maintain it; while load times of over 4.5 seconds affect your user experience negatively.
Lower loading times mean more Impressions and lower cost of traffic
GTMetrix (or Google Page Speed Insight) is a tool that can help you diagnose your webpages
Do not limit your customers to connect with you with just one media (utilize various channels). Allow people more ways to “consume” so that they can respond more often.
Personal touch may be a make or break when keeping customers
In sales, people buy more when they’re talking with someone with credentials or someone they can trust.
Sending samples along to your customers show your confidence in your product, this might be conveyed to your customers and push them to buy
Don’t be afraid to hire additional people to offer a more comprehensive user experience. That’s just like taking 2 steps back to take 4 steps forward.
Your goal is to capture every client that comes your way. If you need to outsource people, to go the extra mile to do that, go for it.
Sometimes it takes an outsider to see what the “holes” are in your processes
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at PipelinePRO.