Episode 11 | Education-Based Marketing: The Secret to Next-Level Growth
Updated: Apr 25, 2022
In This Episode You Will Discover:
Why leading with education and information allows you to tap into an additional 60% of your market that has a pain-point and does not realize it (see Diagram below).
THE inside secret on cutting through the noise to grab the attention of your ideal prospect.
If you can influence your prospect to make a micro-commitment with, it will be easier for them to get into a macro-commitment.
How a micro-commitment in the form of information and education, creates brand awareness, visibility and credibility.
When you lead with education, information and training, it positions you and your business at an expert/specialist level - very few are today!
How information you deploy for marketing purposes, can act as a mini Sales person for you, if it’s done the right way! We’ll show you how to do it in this Episode.
A breakdown of the many different ways to lead with education and information such as, free reports, training & demos and case studies.
How case studies help in establishing social proof and third party validation, and also humanizes your offer, which ultimately decreases selling resistance.
Why the most dangerous number in business is One : 1 way to sell, 1 form of lead generation, etc.
The Ultimate Sales Machine - Chet Holmes
Sales Velocity - Andrew Cass
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