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Episode 12 | A Dissection Of The Most Iconic Brand In Sports: TB12 (Tom Brady) - And The BIG Lesson

Updated: Apr 25, 2022


In This Episode You Will Discover:

If you've ever wanted to know the story behind the most dominant athlete of our times, Tom Brady, here it is...

If you've ever wanted a sneak peek into the 𝐓𝐁𝟏𝟐 𝐌𝐞𝐭𝐡𝐨𝐝 that's responsible for a 43 year old still playing professional football (at a very high level) and going to a his tenth Super Bowl in 21 years, here it is...

Whether you are a sports fan or not, much can be learned from the infamous 𝐓𝐁𝟏𝟐 𝐌𝐞𝐭𝐡𝐨𝐝 and how it's been strategically converted into a massive training Business and recognized Brand over the past couple years. If you're a business owner, this will be a giant lesson on how to formalize your business methods and systems.

Of course, in typical Tom Brady fashion, this goes against the grain, is completely contrarian, and is the exact opposite of what just about everyone else is doing -- an even bigger lesson!

Here’s a glimpse inside Episode 12:

  • The backstory of the legend, Tom Brady and the powerful TB12 Method he’s created to dramatically improve his performance and longevity - still going at 43 years old!

  • How Tom Brady and his TB12 team identified a huge need in the marketplace and now make their method available to the public -- great lesson here!

  • How to take a process/system/method in your business, formulize it, and turn it into a phenomenon in your industry -- we’ll show you the path!

  • Why prospects are always looking for Leadership, Specificity and a System when they buy from you.

  • The commonality you will notice in many successful businesses is that they have a back story about a problem they experienced or identified, along with a method they used for overcoming it. This is a big secret to success.

  • How to formulate and formalize your own methods to stand out and differentiate yourself in your industry.

  • How a physical “brick and mortar” element of a business combined with a digital element gives you a multiplication effect, as now seen in the TB12 brand. Ex: Think Apple stores.

  • How to flip the switch and present your method to your prospects before the solution… because the method will sell the solution itself.

  • The more visible your methods are, the more they are trusted. And trust is key in selling. Social Media, podcasts, webinars, free reports, etc. are some of the ways to gain extreme visibility -- We broke these methods down in detail!

  • Why you should NOT be intimidated by the fact that this is a celebrity brand. The business principles here to attract more, better leads and customers is the exact same.


The TB 12 Method

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