Episode 15 | Trust-Based Marketing
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
In This Episode You Will Discover:
Why you should shift your focus from getting customers to make Sales, to making Sales to get customers and how it can be a complete paradigm shift in your business.
The two big factors that contribute equally to making Sales:
A) Your offer B) Your credibility
The big question to ask yourself: How am I coming across to my customers subconsciously?
To create credibility with your customers you first need to understand the psychological triggers of your client avatar; what and who you stand for.
Why it is so critical to present yourself in alignment to your customers’ expectations. Study your industry inside out and understand what the ideal client is expecting of you.
How trust based marketing is a branding/selling/congruence play in the long term.
When you are consistent and congruent with the way you present yourself, you are more trusted.
How Steve Jobs stapled his image to create trust, with his consistent dressing style. Do you remember it??
Why testimonials and Case Studies are the most important factor to create trust and credibility in these times
Why your ultimate trust based marketing method should be to create a social proof and third party validation solid enough to start selling for you
The best way to ask for “feedback” and not positive reviews from your customers and how it can be a complete game changer!
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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at PipelinePRO.