Episode 20 | Salesmanship In Print
Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at: www.GoPipelinePRO.com
In This Episode You Will Discover:
The importance of having a “hook” in your offer.
What’s the difference between traditional writing and direct response/marketing writing? This is big.
Why the first part of any great marketing campaign is stealing attention.
Salesmanship in print is actually understanding the psychology of persuading people to take action through words
How the old copywriting formula of Attention, Interest, Desire and Action (AIDA) works and why you should be focussing on these components while presenting your offer.
How to create a marketing campaign that can grab the attention, compel the audience to show interest to click on your landing page/website, and ultimately create a sense of desire to take action i.e booking a session, signing up, purchasing, etc.
Why you should focus on these three main components of your offer: Advertisement, Landing Page and Action piece.
When you are clear on who you are and what you stand for, it becomes automatically easier to craft a message around it
The “How to do ___ without ___” formula makes your offer simpler and more clear. We will show you how to craft one for your business!
How the most omni-present brands have different hooks and entry points to attract different groups of people.
Why you need to learn from the “old school” pre-internet era copywriting experts, who made sales before the internet (imagine that!) through newsletters, TV and Radio ads.
How you can leverage the internet to test ads in low budget and scale them up on what works best
How to use a “pattern interrupt” image with the right copy to get attention and create interest
The critical difference between features and benefits when writing copy that SELLS
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Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at PipelinePRO.