Episode 49 | The 3 Pillars Of Every Top Sales Machine
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These 3 Pillars are the cornerstone of Andrew's best-selling book, Sales Velocity. Every business MUST have a strategy around all three or scaling the business will be next to impossible. We broke them down in detail on this Episode of Sales Velocity TV. Watch now!
Here’s peak inside what we covered in Episode 49:
How businesses that generate the most leads and stay relevant have the best direct response marketing strategy in place right at the core of the business.
Why it’s important to understand that prospects process and consume information and respond accordingly through different forms of media, which is why selling through multiple ways instead of just one way is critical.
How customer experience plays a crucial role in your sales process because of referral activity.
What lessons the marketing of ProActiv can teach business owners and how their massive multimedia marketing strategies won.
Why coming into a saturated market with “broad advertising” may not be the best way — You need the right story, the right angle and the right hook to compete with the huge conglomerates.
What direct response marketing is, and how “crafting the story” and tapping into emotions is critical in this process. It’s not just about advertising your product or service, it’s essential to get into the mind and the heart of the prospect being advertised to.
How a portfolio of different (advertising) media can help you get through to new layers of people with what they respond to best — One style of ad or offers won’t work for everyone, so multiple channels and different structures need to be used.
Why multimedia selling isn’t just about the front end process — Creating a good follow up environment is critical for giving your customers the best experience.
Why offering to a customer that has already been acquired can lead to exponentially high conversion rates because it’s easier and cheaper to retain a customer, rather than sell to new ones — Repeat buyers are key, treat your customers like gold. Resources:
Sales Velocity TV - Episode 19: Storytelling For Ultimate Success
Sales Velocity TV - Episode 20: Salesmanship In Print
Follow Sales Velocity TV & RADIO on Facebook, Instagram and YouTube Sales Velocity TV and Radio is sponsored by PipelinePRO, the Ultimate “All-In-One” Sales Pipeline Management & Marketing Automation Platform that makes ALL others obsolete. And we can prove it! Take a tour at PipelinePRO.