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  • Writer's pictureandrew7961

Episode 5 | Traffic & List Building Secrets

Updated: Apr 25, 2022


In This Episode You Will Discover:

  • Why lead generation should be looked at like a portfolio: with leads pouring in from multiple different sources so that you are never hostage to ONE lead source.

  • Why steady, consistent leads are the oxygen of a business. Having predictable lead flow is essential for scaling the business.

  • Why you need to understand and define your market: their avatars, interests, pain-points, age groups, etc.

  • How a smart lead generation and traffic plan can help you to create your presence in the marketplace and make your prospects know you exist

  • How to break through the initial mental barrier of your prospect, creating an exclusive and unique image of your business

  • How to provide value to your leads first, to gain their credibility, eventually bringing them into your ecosystem

  • Why the most successful businesses in the world lead with Education and Information, NOT their Products and Services - big difference!

  • Why you need to market heavily to the Innovators and Early Adopters, in order to reach a Tipping Point, where the rest of the audience automatically starts buying

  • How to deploy a “retargeting” strategy to become omni-present

  • The more you can humanize the front-end of your lead generation process, the easier it becomes to connect with your audience

  • Why your goal is not to sell to everybody. Your goal is to sell to people who believe what you believe.

  • Why it’s important to fail hard, but fail fast!

  • Don’t fight sophistication, embrace it as a leverage. Once you are past that stage, you have less competition


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